About Larry Rondeau

l_rondeau_sm_edited_edited-1

Larry Rondeau is a marketing strategist, sales trainer and business writer.  He has a specialized BS in Marketing Psychology from SUNY Empire State College.  Three marketing programs he conceptualized have achieved returns on investment (ROI) in excess of 16.5 to 1. When one university was trying to bring in 30 additional tuition deposits, a direct marketing campaign he crafted generated 144.

The proven psychology-based sales strategies he teaches increased one sales rep’s closing ratio by 83%.  When he showed salespeople a better way to discuss price, one wrote:

It was so empowering that as soon as I discussed the pricing with 2 out of the 3, they both just whipped out their credit cards and said here you go, let’s do this!

None of these great marketing and sales results happened by accident.

Larry received mentoring in an in-depth study of the psychology of influence and communication from world renowned expert Dr. Robert Cialdini, author of classic marketing bestseller Influence: Science and Practice (Fortune’s 75 Smartest Books, The 100 Best Business Books of All Time).  Dr. Cialdini is best known as a key member of President Obama’s Consortium of Behavioral Scientists whose strategies helped him win a decisive re-election victory in 2012 when the polls predicted a very close race.  His messaging tactics helped increase sales of the Bose Wave Radio by 45%.

Larry worked for 28 years at The Allied Group, serving as Senior Director of Research and Business Development (later Content Development).  He established Allied’s Higher Education Marketing program and created what may be America’s first customized Yield Book, which helped the University of Hartford set an institution record for undergraduate deposits and won a national award.  While most colleges consider a good yield (tuition deposit) rate to range from 25-28%, Larry’s Yield Website, based on social psychology research, helped one university achieve yield rates as high as 44.8%.

Bob Clement, President of The Allied Group wrote:

“Larry is tremendously creative as a problem solver and as an innovator.  Our role with clients is one where we are tasked to find creative solutions.  Nobody does it better than Larry.  He continually does enormous amounts of research and detailed analysis to arrive at a solution that is both innovative and, most importantly, very effective.  This is a huge value to our client relationships and plays a major role in differentiating us from our competitors.”

Ernst & Young 2012 Entrepreneur of the Year Dr. David Kent revolutionized the delivery of facial plastic surgery.  He wrote of Larry’s work at Lifestyle Lift:

Larry is a genius. I give him a problem and get a science based solution always within 24 hours! This guy has done more for us in a month then anyone in the history of the company and he gets it done smart and fast.

Larry Rondeau is seeking consulting or other opportunities in marketing, sales training/management or copywriting/content development.  He can be reached at larryrondeau@cox.net.  Please use the subject line: Opportunity.

12 comments

  1. gucci shoes says:

    Very good material, I definitely love this web site. Carry on!

  2. Thank you for every one of your efforts on this web site. My daughter really likes working on investigations and it’s easy to see why. Almost all notice the compelling way you make worthwhile information available on your web site and therefore cause responses from the others on that concern. Our own girl is really studying a whole lot. You are doing a great job.

  3. I will recommend this website!

  4. Nice post. I used to check this blog constantly and I’m impressed! Extremely helpful information particularly the closing section 🙂 I maintain such info a lot. I’ve been seeking this particular info for a very long time. Thank you and best of luck.

  5. Wonderful article! This is the kind of info that is meant to be shared across the net. Shame on the search engines for now not positioning this blog higher! Thank you =)

  6. Everyone loves you, we have your site bookmarked! My partner and I take issue with your last point.

  7. Nice post. I learn something totally new and challenging on websites I stumble upon on a daily basis.

    It’s always interesting to read through content from other authors and practice something from other web sites.

  8. green coffee says:

    I pay a visit daily a few websites and information sites
    to read content, however this weblog provides quality based writing.

  9. Shelly says:

    Wow that was unusual. I just wrote an extremely long comment
    but after I clicked submit my comment didn’t show up.
    Grrrr… well I’m not writing all that over again.
    Anyhow, just wanted to say superb blog!

  10. seo Hatfield says:

    This is very interesting, You’re a very skilled blogger.
    I’ve joined your feed and look forward to seeking more of your magnificent post.
    Also, I have shared your website in my social networks!

  11. Kareem says:

    Admiring the time and effort you put into your website and detailed information you provide.
    It’s great to come across a blog every once in a while that isn’t the same
    old rehashed information. Excellent read! I’ve saved your site and
    I’m including your RSS feeds to my Google account.

  12. DirkUBhaskar says:

    What’s up! I read your new stuff daily. Your story-telling style
    is awesome, keep it up!

Leave a Reply to green coffee Cancel reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *