Effective marketing is both an art and a science
Seventy years of research by social psychologists has revealed fundamental facts that are vital to marketing and sales:
- What draws people’s attention?
- How do they evaluate alternatives?
- What factors influence them to take action?
These scientific studies employ the same painstaking process researchers use to make discoveries in fields like biology and medicine. Then the research itself is put to the test to assure that its findings are real and see if other studies will produce similar results. This long, careful process has revealed some important truths – fundamental principles of persuasion and tools of influence that move prospective clients, donors and students to action..
One of the world’s leading researchers in this field is Dr. Robert Cialdini, Professor Emeritus of Marketing and Psychology at Arizona State University. He is the bestselling author of Influence: Science and Practice (Fortune‘s “75 Smartest Books,” “top marketing and sales book” in The 100 Best Business Books of All Time). He has trained scores of top executives, the Prime Minister of Great Britain and currently serves as an adviser to President Obama.
As revealed in “How Behavioral Science Propelled Obama’s Win” (Forbes 11-19-12), recommendations by Dr. Cialdini and fellow behavioral scientists helped the President turn a close race into a decisive re-election victory. Dr. Cialdini’s advice once helped Bose Corporation increase sales of the Wave Radio by 45%.
Learning from the Best
Dr. Cialdini, a concerned and generous educator, has mentored outstanding students of persuasion over the years. One of these was Larry Rondeau, then Senior Director of Research and Business Development at The Allied Group, where he worked for 28 years. Before and after Larry attended his Principles of Persuasion Workshop, Dr. Cialdini answered his questions, provided important supplementary material and mentored him through an in-depth study of the psychology behind effective marketing, sales and communications campaigns.
SUNY Empire State College awarded 16 credits for what Larry learned through Dr. Cialdini toward his specialized BS in Marketing Psychology. This degree program included up-to-date core marketing courses, social psychology and its application to business processes like marketing, sales and account management. Larry completed this program in 2012 with a GPA of 4.0.
Ernst & Young 2012 Entrepreneur of the Year, Dr. David Kent, Chairman of Lifestyle Lift wrote of Larry’s work for his organization, America’s largest plastic surgery practice:
Larry is a genius. I give him a problem and get a science based solution always within 24 hours! This guy has done more for us in a month then anyone in the history of the company and he gets it done smart and fast.
Does Marketing Psychology really make a difference?
Using the right research-proven principles can significantly improve marketing and sales results. That fact was clearly shown in both the Bose Wave Radio advertising program and President Obama’s re-election campaign. Larry Rondeau used a similar strategy in crafting five marketing campaigns for clients of The Allied Group. All got outstanding results. Three achieved returns on investment (ROI) of 16.5 to 1. A college admissions yield campaign increased tuition deposits by more than 100.
Selection and Execution is Critical to Success As any football team can testify, there are three keys to success:
- The right overall game plan
- Calling the right play at the right time
- Successful execution
Bob Clement, President of The Allied Group called Larry Rondeau, “one of the most capable individuals I have ever had the pleasure of working with at The Allied Group.” He further stated:
He is tremendously creative as a problem solver and as an innovator. Our role with clients is one where we are tasked to find creative solutions. Nobody does it better than Larry. He continually does enormous amounts of research and detailed analysis to arrive at a solution that is both innovative and, most importantly, very effective.
Could this approach help your organization?
Marketing and sales psychology has helped commercial enterprises and nonprofit charities, as well as colleges and universities achieve their goals. Madison Avenue advertising agencies, working on behalf of companies like Proctor & Gamble, General Foods and Target, have successfully used psychology-based marketing campaign for many years, Important nonprofit organizations like the American Cancer Society haven benefited from this approach as well. Hundreds of colleges and universities have increased student inquiries, applications and enrollment using programs that rely on effective communication principles revealed by social psychology research. These include Brandeis University, Fordham University, the University of Hartford and Quinnipiac University.
Want to learn more?
You can find general information on strategies used by top communicators in Larry Rondeau’s blog series, “Research Reveals the Best Marketing Strategies” listed on the right of this page.
You can hire Larry Rondeau to find ways to use proven marketing & sales psychology to help you achieve your revenue goals or drive more business prospects to your website. He is available for full-time consulting or other opportunities. Email him at email@example.com to discuss ways to make marketing & sales psychology work for you.
Thanks for another informative blog. Where else could I get that kind of info written in such a perfect way? I’ve a venture that I am just now working on, and I’ve been on the lookout for such info.
I love the work you do helping entrepreneurs and small businesses grow and become very successful.
I think your strategies are a perfect fit for the small business community that I serve.
I am organizing a TeleSummit themed, “The Freedom Shift: Discover the Keys to Having More Time, More Money and Living a Life of Freedom” and I would like to invite you to be a speaker in this event.
Do you do interviews?
P.S. All interviews will be pre-recorded to make it easier on your schedule!
Sorry I missed your comment when you first left it. If you’re still looking to interview me, I can arrange it. Please email me at firstname.lastname@example.org.
I needed to thank you for this very good read!!
I absolutely enjoyed every bit of it. I have got you bookmarked to check out new stuff you
Hi there, after reading this amazing article I am also glad to share
what I learned here with friends.
Hey there! I just would like to give you a big thumbs up for
the great info you have got here on this post.
I am coming back to your website for more soon.
My brother told me that I might like this website.
He was once entirely right. This blog post actually made my day.
You can’t imagine simply how much time I had spent for this info! Thank you!
You must be very astute at research and writing. This shows up in your original and unique content. I agree with your primary points on this topic. This content should be seen by more readers.
This is a topic that’s close to my heart… Many thanks! Exactly where are your contact details though?
I’m generally partial to blogging and I definitely appreciate your content. The article has genuinely piques my interest. I am going to bookmark your website and keep checking for new facts. cheap lululemon
It’s difficult to find knowledgeable folks on this topic, but you sound like you know what you are talking about! Thanks!
I was extremely pleased to locate this web-site.I wanted to thank you for this fantastic read!! I am absolutely enjoying every bit of it and I have you bookmarked to take a look at new stuff you post. cheap jordans http://fr.netlog.com/cheapjordansyyo/blog/blogid=4567429#blog
You’re so cool! I don’t think I’ve read anything like this before. So nice to find somebody with some original thoughts on this topic. Really, thank you for starting this up. This web site is some thing that is needed on the web, an individual with some originality. Good job for bringing something new to the net!
cheap louis vuitton outlet http://www.sportszone.co.uk/members/profile/6706/blog-view/diesel-handbags_115861.html
You’re so cool! I don’t think I’ve read anything like this before. So nice to find somebody with some original thoughts on this subject. Really, thank you for starting this up. This website is something that is needed on the web, someone with a little originality. Good job bringing something new to the internet!
It’s hard to find well-informed people on this subject, however, you sound like
you know what you’re talking about! Thanks
Very good stuff. Many thanks.
You said it perfectly.!
A motivating discussion is definitely worth comment.
I believe that you should write more on this issue, it
may not be a taboo subject but typically people don’t discuss
these issues. To the next! Kind regards!!
I couldn’t resist commenting. Perfectly written!
I’m not sure where you are getting your information, but great topic.
I needs to spend some time learning much more or understanding more.
Thanks for fantastic info I was looking for this info for
I couldn’t resist commenting. Well written!
michael kors canada outlet
Thanks for the marvelous post! I certainly enjoyed reading it. You can be a great author. I will be sure to bookmark your blog and will eventually come back at some point. I want to encourage you continue your great writing,
have a nice weekend!
Just desire to say your article is as astounding. The clearness in your post is just excellent and i could assume you’re knowledgeable on this subject. Well, with your permission let me to snatch your
feed to keep up to date with drawing close post. Thank you a million and please keep up the rewarding work.
Hi there! This post could not be written any better!
Reading through this post reminds me of my previous room mate!
He always kept talking about this. I will forward this write-up to
him. Pretty sure he will have a good read. Thank you for sharing!
Excellent pieces. Keep writing such kind of info on your blog.
I’m really impressed by it. Hello there, You have done a great job. I’ll definitely digg it
and personally suggest to my friends. I’m sure they will benefit from this web site.
Wonderful site. Lots of helpful information here.
I’m sending it to some buddies and additionally sharing in delicious.
And naturally, thank you on your effort!
You actually wrote on this subject exceptionally well!
You’ve mаԁe some decent points thеrе. І looked on the internet tօ find օut
mоrе about the issue and found most people will ցо
alоng wіth yoսr views on this site.
Hey! This is my 1st comment here so I just
wanted to give a quick shout out and tell you I really enjoy reading your blog
posts. Can you recommend any other blogs/websites/forums that
cover the same subjects? Appreciate it!
Hi, just wanted to say, I liked this blog post. It was practical.
Keep on posting!
Way cool! Some extremely valid ρoints! ӏ appreciatе you writing this
article ƿlus tɦе rest оf the website is vеry gooԁ.
I could not refrain froom commenting. Exceptionally աell written!
Pretty nice post. I simply stumbled upon your blog and wanted
to mention that I’ve really enjoyed browsing your
blog posts. In any case I’ll be subscribing to your feed and I am hoping you write
Hello! I’m at work surfing around your blog from my new iphone 4!
Just wanted to say I love reading your blog
and look forward to all your posts! Keep up the fantastic work!
This is superb content! I am swept away by your presentation as well as unique viewpoints. I agree with it so much. I’ll come back for more very good posts.
TҺis excellent website ɗefinitely has all tһe informatіon I wanted about tɦiѕ subject ɑnd Ԁidn’t knoա whho to aѕk.
Hey There. I found your blog using msn. This is a really well written article.
I will make sure to bookmark it and return to read more of your useful info.
Thanks for the post. I’ll certainly comeback.
Terrific blog, I am going to spend more time reading about
Hello, just wanted to tell you, I loved this
blog post. It was helpful. Keep on posting!
I appreciate the information in this post. It’s good, well-written as well
as easy to understand. You have my attention on this subject.
I’ll be back for many more enlightening articles or blog posts.
I am impressed with this site, really I am a big fan.
Your article is definitely useful. In addition to that, it really is interesting, convincing and well-written.
I would like see even more of these types of wonderful writing.
Hi there! Superb stuff, please do tell us
when you post once more.
Excellent post. Keep posting such kind of information on your
page. I’m really impressed by it. Hi there, You’ve performed a great job. I will certainly digg it and in my view suggest to my friends. I am sure they will benefit from this site.
Hello There. I found your blog using msn. This is a very well written article.
I’ll be sure to bookmark it and come back to read more of youir useful
information. Thanks for the post. I will definitely comeback.